On eCommerce SEO

SEO, or Search Engine Optimization, is the practice of enhancing a website’s visibility and ranking on search engine results pages (SERPs). It involves optimizing website content, design, and structure to make it more attractive to search engines. The goal is to appear higher in search results, which can lead to increased web traffic and visibility. SEO strategies can include keyword research and implementation, improving site speed, creating quality content, and building backlinks, among other tactics. It’s a crucial component of digital marketing and web development.